Yellow Submarine

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The important bit first.

For the foreseeable future the following emails are working; and

The second one of these is where most of this drivel originates. It is written by me, and only me, I may borrow, I may beg and I may steal, but it does not originate from ‘bots’, although from what I can gather most of you appear to think this is where I talk out of!

The reasons why this has happened are also too mundane to burden you with. Meanwhile, please bear with me until is working again. So anyone who has tried to contact me via this email, try one of the others please… ashes, phoenix and all that.

To business and beyond…

I am hoping that once the 15th June has arrived, there may be a way back for the shop. Until then, I will continue to be here, as always during the lockdown. Manning the battlements, moat filled with wine and the drawbridge up.

Over the next couple of weeks, I will try to outline my plans for re-opening if retail in any form is allowed. I will be following whatever guidelines our Government will impose and do my utmost to keep us all safe and sound.

All customers entering the premises will be required to take an eye test, walk a white line, covering their eyes, to avoid any confusion.

They used to stand four-square, and yet they were already looking for ‘The One’ who was to be next under the bus, even when the bus drivers have had more than enough to cope with. Politicians and the media lining up to see who they could nudge under the 24 bus as it weaves its way through Parliament Square and down Whitehall.

Ah, here he comes, rubbing his bleary eyes, step forward Mr Cummings… Knocked over by tumbleweed, before the bus could get there.

I imagine the chances are still greater that I will be knocked over by an angry cyclist, high on EPO in Regents Park, his Strava App will have him placed second, but he’s not Silver, he’s Gold through and through.

He will have been angry going into this crisis, and possibly, even more angry coming out of it. But he’s a winner, he knows that his drive, obsession and will to win will be what we need to take us forward when we come through, singlehandedly he is saving the world, sod the planet.

Perhaps if we joined up the hand-writing we could save the world and the planet.

We have all been affected.

Much as though people have expressed the faint hope that things may change, it is likely that we will spend most of our time and effort in an attempt to return to a state of normal. Not a combined leap of faith to something new. ‘New Normal’, what does that mean? Some form of new construct?

Normality is our comfort blanket, fear and repression have made a lazier society, lazier and for all our talk of disruption, and disrupters, we don’t like it, change is good, embrace change… we can’t, perhaps the life we have constructed has trapped us.

And now, we all need to be told what to do, where to go, when to go… In many cases too scared to go, so much for a new normal.

I promised myself I would use this opportunity to get regular newsletters out, continue to write my book, learn a new language, and yet I have spent the last 10 weeks consumed by trying to mitigate the loss of business, trying to generate new business, looking at ways to work once we can start again.

We should not be scared to fail, but what if the price of failure is greater than the price we can afford to pay or are prepared to pay. Can we borrow to offset the risk? Can we go into debt? And in neither case am I speaking in purely financial terms.

Copyright © 2020 Adrian Holdsworth. All Rights Reserved

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